
Peninsula Clean Energy
From questions to confidence: guiding AI adoption at Peninsula Clean Energy
From questions to confidence: guiding AI adoption at Peninsula Clean Energy
From questions to confidence: guiding AI adoption at Peninsula Clean Energy
Where they were starting from
Where they were starting from
Where they were starting from
Peninsula Clean Energy is a public, community-led energy provider focused on reducing carbon emissions and delivering clean electricity to residents and businesses in San Mateo County, California. Their mission-driven model, collaborative culture, and regulatory obligations shape how new technologies like AI are evaluated and adopted. As interest in AI grew internally, leaders saw an opportunity to explore how it might support their operations—but they also faced the risk of fragmented experimentation and unclear expectations across teams. They wanted a grounded, strategic approach to explore AI without rushing into hype or wasted effort.
Peninsula Clean Energy is a public, community-led energy provider focused on reducing carbon emissions and delivering clean electricity to residents and businesses in San Mateo County, California. Their mission-driven model, collaborative culture, and regulatory obligations shape how new technologies like AI are evaluated and adopted. As interest in AI grew internally, leaders saw an opportunity to explore how it might support their operations—but they also faced the risk of fragmented experimentation and unclear expectations across teams. They wanted a grounded, strategic approach to explore AI without rushing into hype or wasted effort.
Peninsula Clean Energy is a public, community-led energy provider focused on reducing carbon emissions and delivering clean electricity to residents and businesses in San Mateo County, California. Their mission-driven model, collaborative culture, and regulatory obligations shape how new technologies like AI are evaluated and adopted. As interest in AI grew internally, leaders saw an opportunity to explore how it might support their operations—but they also faced the risk of fragmented experimentation and unclear expectations across teams. They wanted a grounded, strategic approach to explore AI without rushing into hype or wasted effort.
What was holding PCE back
What was holding PCE back
What was holding PCE back
PCE was at a loss for where to start. With several experienced employees on staff, the natural starting point seemed like it might be to develop an AI employee engagement program in-house. However, it quickly became clear that this initiative would be a much larger, more complex responsibility than expected—especially while employees continued to shoulder their day-to-day work.
PCE was at a loss for where to start. With several experienced employees on staff, the natural starting point seemed like it might be to develop an AI employee engagement program in-house. However, it quickly became clear that this initiative would be a much larger, more complex responsibility than expected—especially while employees continued to shoulder their day-to-day work.
PCE was at a loss for where to start. With several experienced employees on staff, the natural starting point seemed like it might be to develop an AI employee engagement program in-house. However, it quickly became clear that this initiative would be a much larger, more complex responsibility than expected—especially while employees continued to shoulder their day-to-day work.
Too much noise, no direction
Too much noise, no direction
Too much noise, no direction
Despite growing interest in AI, PCE didn’t know the first step to take and felt bombarded by too much information.
Despite growing interest in AI, PCE didn’t know the first step to take and felt bombarded by too much information.
Despite growing interest in AI, PCE didn’t know the first step to take and felt bombarded by too much information.
Unsure about outsourcing
Unsure about outsourcing
Unsure about outsourcing
The team wasn’t sure if they needed an external partner or if they could manage it internally.
The team wasn’t sure if they needed an external partner or if they could manage it internally.
The team wasn’t sure if they needed an external partner or if they could manage it internally.
Data privacy concerns
Data privacy concerns
Data privacy concerns
As a public service company PCE has a greater responsibility in regards to data privacy, which they were concerned about.
As a public service company PCE has a greater responsibility in regards to data privacy, which they were concerned about.
As a public service company PCE has a greater responsibility in regards to data privacy, which they were concerned about.
Public Records Act
Public Records Act
Public Records Act
As a public agency, PCE is subject to requests for information subject to the California Public Records Act.
As a public agency, PCE is subject to requests for information subject to the California Public Records Act.
As a public agency, PCE is subject to requests for information subject to the California Public Records Act.
A wide variety of users
A wide variety of users
A wide variety of users
From total novice users to those using AI to code and create custom GPTs, no one-size-fits-all approach was going to work.
From total novice users to those using AI to code and create custom GPTs, no one-size-fits-all approach was going to work.
From total novice users to those using AI to code and create custom GPTs, no one-size-fits-all approach was going to work.
Worried about landmines
Worried about landmines
Worried about landmines
As with so many companies regarding AI, PCE simply wasn’t certain what it didn’t know and was looking for help to avoid landmines.
As with so many companies regarding AI, PCE simply wasn’t certain what it didn’t know and was looking for help to avoid landmines.
As with so many companies regarding AI, PCE simply wasn’t certain what it didn’t know and was looking for help to avoid landmines.

A better way forward
A better way forward
A better way forward
Partnering with Peninsula Clean Energy gave me the chance to help shape a smarter, more sustainable path for adopting AI in the public sector. The goal wasn’t just to keep up with technology—but to lead with clarity and care. By aligning AI integration with PCE’s values of sustainability, innovation, and community impact, we worked toward a framework that’s strategic, well-governed, and deeply human-centered. Our approach focused on empowering employees through training, establishing responsible use policies, and designing a system that evolves as the organization does. This case isn’t just about using AI—it’s about using it wisely. Together, we began crafting an approach that’s as thoughtful as it is forward-looking.
Partnering with Peninsula Clean Energy gave me the chance to help shape a smarter, more sustainable path for adopting AI in the public sector. The goal wasn’t just to keep up with technology—but to lead with clarity and care. By aligning AI integration with PCE’s values of sustainability, innovation, and community impact, we worked toward a framework that’s strategic, well-governed, and deeply human-centered. Our approach focused on empowering employees through training, establishing responsible use policies, and designing a system that evolves as the organization does. This case isn’t just about using AI—it’s about using it wisely. Together, we began crafting an approach that’s as thoughtful as it is forward-looking.
Partnering with Peninsula Clean Energy gave me the chance to help shape a smarter, more sustainable path for adopting AI in the public sector. The goal wasn’t just to keep up with technology—but to lead with clarity and care. By aligning AI integration with PCE’s values of sustainability, innovation, and community impact, we worked toward a framework that’s strategic, well-governed, and deeply human-centered. Our approach focused on empowering employees through training, establishing responsible use policies, and designing a system that evolves as the organization does. This case isn’t just about using AI—it’s about using it wisely. Together, we began crafting an approach that’s as thoughtful as it is forward-looking.
Key Actions + Outcomes
Key Actions + Outcomes
Key Actions + Outcomes
From scattered efforts to shared momentum
From scattered efforts to shared momentum
Through alignment, education, and structure, PCE moved from early exploration to confident, coordinated AI use across teams.
Through alignment, education, and structure, PCE moved from early exploration to confident, coordinated AI use across teams.
Key Actions
Company-wide questionnaire to assess current AI usage, tools, and team attitudes
1:1 interviews to surface deeper insights and context-specific challenges
Step-by-step roadmap outlining priorities, timing, and ownership
Searchable online AI User Guide with governance principles and usage norms
Tiered, hands-on training workshops for beginners, intermediate, and advanced users
Key Outcomes
Teams felt more confident and informed about data privacy responsibilities
Clear plan in place for managing AI-related public records requests
“Shadow AI” use eliminated across the org
Separation between personal and business AI use enforced
Teams developed better prompting skills—reducing hallucinations and improving accuracy
“Jeff’s approach to AI is thorough and detailed, but also fun and approachable. We’ve greatly improved the way we use AI because of his workshops and demonstrations."
Gunther Lie
Executive CD, Maison / Aix en Provence, France
“I worked with Jeff on an AI-driven project for the BMW Foundation – I was amazed by his responsiveness, attention to detail, and his ability to communicate clearly."
Amit Pradhan
CEO / Rainfall.one / Zurich, Switzerland
“Consistently, again and again, Jeff gets rave reviews for giving students the information they need to excel in a fun and entertaining working environment."
Ross Patrick
Director of AI / Academy of Art University, San Francisco
“From the very beginning, I’ve seen in Jeff a real determination to demonstrate value. He cares deeply about the effectiveness of his work and about client satisfaction."
Shawn Marshall
CEO / Peninsula Clean Energy
“Jeff’s a fantastic partner all around. He understands our needs and how we work. He's knowledgeable, incredibly responsive, and easy to work with.”
Kim Le
Sr. Director of Data & Technology / Peninsula Clean Energy
“Jeff’s approach to AI is thorough and detailed, but also fun and approachable. We’ve greatly improved the way we use AI because of his workshops and demonstrations."
Gunther Lie
Executive CD, Maison / Aix en Provence, France
“I worked with Jeff on an AI-driven project for the BMW Foundation – I was amazed by his responsiveness, attention to detail, and his ability to communicate clearly."
Amit Pradhan
CEO / Rainfall.one / Zurich, Switzerland
“Consistently, again and again, Jeff gets rave reviews for giving students the information they need to excel in a fun and entertaining working environment."
Ross Patrick
Director of AI / Academy of Art University, San Francisco
“From the very beginning, I’ve seen in Jeff a real determination to demonstrate value. He cares deeply about the effectiveness of his work and about client satisfaction."
Shawn Marshall
CEO / Peninsula Clean Energy
“Jeff’s a fantastic partner all around. He understands our needs and how we work. He's knowledgeable, incredibly responsive, and easy to work with.”
Kim Le
Sr. Director of Data & Technology / Peninsula Clean Energy
“Jeff’s approach to AI is thorough and detailed, but also fun and approachable. We’ve greatly improved the way we use AI because of his workshops and demonstrations."
Gunther Lie
Executive CD, Maison / Aix en Provence, France
“I worked with Jeff on an AI-driven project for the BMW Foundation – I was amazed by his responsiveness, attention to detail, and his ability to communicate clearly."
Amit Pradhan
CEO / Rainfall.one / Zurich, Switzerland
“Consistently, again and again, Jeff gets rave reviews for giving students the information they need to excel in a fun and entertaining working environment."
Ross Patrick
Director of AI / Academy of Art University, San Francisco
“From the very beginning, I’ve seen in Jeff a real determination to demonstrate value. He cares deeply about the effectiveness of his work and about client satisfaction."
Shawn Marshall
CEO / Peninsula Clean Energy
“Jeff’s a fantastic partner all around. He understands our needs and how we work. He's knowledgeable, incredibly responsive, and easy to work with.”
Kim Le
Sr. Director of Data & Technology / Peninsula Clean Energy
“Jeff’s approach to AI is thorough and detailed, but also fun and approachable. We’ve greatly improved the way we use AI because of his workshops and demonstrations."
Gunther Lie
Executive CD, Maison / Aix en Provence, France
“I worked with Jeff on an AI-driven project for the BMW Foundation – I was amazed by his responsiveness, attention to detail, and his ability to communicate clearly."
Amit Pradhan
CEO / Rainfall.one / Zurich, Switzerland
“Consistently, again and again, Jeff gets rave reviews for giving students the information they need to excel in a fun and entertaining working environment."
Ross Patrick
Director of AI / Academy of Art University, San Francisco
“From the very beginning, I’ve seen in Jeff a real determination to demonstrate value. He cares deeply about the effectiveness of his work and about client satisfaction."
Shawn Marshall
CEO / Peninsula Clean Energy
“Jeff’s a fantastic partner all around. He understands our needs and how we work. He's knowledgeable, incredibly responsive, and easy to work with.”
Kim Le
Sr. Director of Data & Technology / Peninsula Clean Energy
“I worked with Jeff on an AI-driven project for the BMW Foundation – I was amazed by his responsiveness, attention to detail, and his ability to communicate clearly."
Gunther Lie
Executive CD, Maison / Aix en Provence, France
“I worked with Jeff on an AI-driven project for the BMW Foundation – I was amazed by his responsiveness, attention to detail, and his ability to communicate clearly."
Amit Pradhan
CEO / Rainfall.one / Zurich, Switzerland
“Consistently, again and again, Jeff gets rave reviews for giving students the information they need to excel in a fun and entertaining working environment."
Ross Patrick
Director of AI / Academy of Art University, San Francisco
“From the very beginning, I’ve seen in Jeff a real determination to demonstrate value. He cares deeply about the effectiveness of his work and about client satisfaction."
Shawn Marshall
CEO / Peninsula Clean Energy
“Jeff’s a fantastic partner all around. He understands our needs and how we work. He's knowledgeable, incredibly responsive, and easy to work with.”
Kim Le
Sr. Director of Data & Technology / Peninsula Clean Energy
“I worked with Jeff on an AI-driven project for the BMW Foundation – I was amazed by his responsiveness, attention to detail, and his ability to communicate clearly."
Gunther Lie
Executive CD, Maison / Aix en Provence, France
“I worked with Jeff on an AI-driven project for the BMW Foundation – I was amazed by his responsiveness, attention to detail, and his ability to communicate clearly."
Amit Pradhan
CEO / Rainfall.one / Zurich, Switzerland
“Consistently, again and again, Jeff gets rave reviews for giving students the information they need to excel in a fun and entertaining working environment."
Ross Patrick
Director of AI / Academy of Art University, San Francisco
“From the very beginning, I’ve seen in Jeff a real determination to demonstrate value. He cares deeply about the effectiveness of his work and about client satisfaction."
Shawn Marshall
CEO / Peninsula Clean Energy
“Jeff’s a fantastic partner all around. He understands our needs and how we work. He's knowledgeable, incredibly responsive, and easy to work with.”
Kim Le
Sr. Director of Data & Technology / Peninsula Clean Energy
“I worked with Jeff on an AI-driven project for the BMW Foundation – I was amazed by his responsiveness, attention to detail, and his ability to communicate clearly."
Gunther Lie
Executive CD, Maison / Aix en Provence, France
“I worked with Jeff on an AI-driven project for the BMW Foundation – I was amazed by his responsiveness, attention to detail, and his ability to communicate clearly."
Amit Pradhan
CEO / Rainfall.one / Zurich, Switzerland
“Consistently, again and again, Jeff gets rave reviews for giving students the information they need to excel in a fun and entertaining working environment."
Ross Patrick
Director of AI / Academy of Art University, San Francisco
“From the very beginning, I’ve seen in Jeff a real determination to demonstrate value. He cares deeply about the effectiveness of his work and about client satisfaction."
Shawn Marshall
CEO / Peninsula Clean Energy
“Jeff’s a fantastic partner all around. He understands our needs and how we work. He's knowledgeable, incredibly responsive, and easy to work with.”
Kim Le
Sr. Director of Data & Technology / Peninsula Clean Energy
“I worked with Jeff on an AI-driven project for the BMW Foundation – I was amazed by his responsiveness, attention to detail, and his ability to communicate clearly."
Gunther Lie
Executive CD, Maison / Aix en Provence, France
“I worked with Jeff on an AI-driven project for the BMW Foundation – I was amazed by his responsiveness, attention to detail, and his ability to communicate clearly."
Amit Pradhan
CEO / Rainfall.one / Zurich, Switzerland
“Consistently, again and again, Jeff gets rave reviews for giving students the information they need to excel in a fun and entertaining working environment."
Ross Patrick
Director of AI / Academy of Art University, San Francisco
“From the very beginning, I’ve seen in Jeff a real determination to demonstrate value. He cares deeply about the effectiveness of his work and about client satisfaction."
Shawn Marshall
CEO / Peninsula Clean Energy
“Jeff’s a fantastic partner all around. He understands our needs and how we work. He's knowledgeable, incredibly responsive, and easy to work with.”
Kim Le
Sr. Director of Data & Technology / Peninsula Clean Energy
"Thanks to Gence, we reached a larger audiene. Their cce than ever beforreative team crafted campaigns that not only told our story."
Gunther Lie
Executive CD, Maison / Aix en Provence, France
“I worked with Jeff on an AI-driven project for the BMW Foundation – I was amazed by his responsiveness, attention to detail, and his ability to communicate clearly."
Amit Pradhan
CEO / Rainfall.one / Zurich, Switzerland
“Consistently, again and again, Jeff gets rave reviews for giving students the information they need to excel in a fun and entertaining working environment."
Ross Patrick
Director of AI / Academy of Art University, San Francisco
“From the very beginning, I’ve seen in Jeff a real determination to demonstrate value. He cares deeply about the effectiveness of his work and about client satisfaction."
Shawn Marshall
CEO / Peninsula Clean Energy
“Jeff’s a fantastic partner all around. He understands our needs and how we work. He's knowledgeable, incredibly responsive, and easy to work with.”
Kim Le
Sr. Director of Data & Technology / Peninsula Clean Energy
"Thanks to Gence, we reached a larger audiene. Their cce than ever beforreative team crafted campaigns that not only told our story."
Gunther Lie
Executive CD, Maison / Aix en Provence, France
“I worked with Jeff on an AI-driven project for the BMW Foundation – I was amazed by his responsiveness, attention to detail, and his ability to communicate clearly."
Amit Pradhan
CEO / Rainfall.one / Zurich, Switzerland
“Consistently, again and again, Jeff gets rave reviews for giving students the information they need to excel in a fun and entertaining working environment."
Ross Patrick
Director of AI / Academy of Art University, San Francisco
“From the very beginning, I’ve seen in Jeff a real determination to demonstrate value. He cares deeply about the effectiveness of his work and about client satisfaction."
Shawn Marshall
CEO / Peninsula Clean Energy
“Jeff’s a fantastic partner all around. He understands our needs and how we work. He's knowledgeable, incredibly responsive, and easy to work with.”
Kim Le
Sr. Director of Data & Technology / Peninsula Clean Energy
"Thanks to Gence, we reached a larger audiene. Their cce than ever beforreative team crafted campaigns that not only told our story."
Gunther Lie
Executive CD, Maison / Aix en Provence, France
“I worked with Jeff on an AI-driven project for the BMW Foundation – I was amazed by his responsiveness, attention to detail, and his ability to communicate clearly."
Amit Pradhan
CEO / Rainfall.one / Zurich, Switzerland
“Consistently, again and again, Jeff gets rave reviews for giving students the information they need to excel in a fun and entertaining working environment."
Ross Patrick
Director of AI / Academy of Art University, San Francisco
“From the very beginning, I’ve seen in Jeff a real determination to demonstrate value. He cares deeply about the effectiveness of his work and about client satisfaction."
Shawn Marshall
CEO / Peninsula Clean Energy
“Jeff’s a fantastic partner all around. He understands our needs and how we work. He's knowledgeable, incredibly responsive, and easy to work with.”
Kim Le
Sr. Director of Data & Technology / Peninsula Clean Energy
"Thanks to Gence, we reached a larger audiene. Their cce than ever beforreative team crafted campaigns that not only told our story."
Gunther Lie
Executive CD, Maison / Aix en Provence, France
“I worked with Jeff on an AI-driven project for the BMW Foundation – I was amazed by his responsiveness, attention to detail, and his ability to communicate clearly."
Amit Pradhan
CEO / Rainfall.one / Zurich, Switzerland
“Consistently, again and again, Jeff gets rave reviews for giving students the information they need to excel in a fun and entertaining working environment."
Ross Patrick
Director of AI / Academy of Art University, San Francisco
“From the very beginning, I’ve seen in Jeff a real determination to demonstrate value. He cares deeply about the effectiveness of his work and about client satisfaction."
Shawn Marshall
CEO / Peninsula Clean Energy
“Jeff’s a fantastic partner all around. He understands our needs and how we work. He's knowledgeable, incredibly responsive, and easy to work with.”
Kim Le
Sr. Director of Data & Technology / Peninsula Clean Energy

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Get your team AI-ready
The AI Clarity Call is a free 1:1 session where we look at where your team is now and where AI could make a real difference.

Get your team AI-ready
The AI Clarity Call is a free 1:1 session where we look at where your team is now and where AI could make a real difference.